E-commerce Manager — Platform Management & CMS

[Description] Dive into Shopify's interface. Learn how to create a free trial account, navigate the Shopify admin dashboard, and understand the various sections, including: Home, Orders, Products, Customers, Analytics, and Marketing. - Resources/Activities: - Expected Outcomes: Be comfortable navigating the Shopify admin dashboard and understanding the purpose of each main section.

[Description] Learn how to add products to your Shopify store. This includes entering product details (title, description, price, inventory), uploading images, and organizing products into collections. - Resources/Activities: - Expected Outcomes: Be able to add product information, upload images, set prices and inventory, and organize products into collections within Shopify.

[Description] Learn how to choose and customize a Shopify theme. Explore basic customization options, such as changing the logo, color scheme, and fonts. Briefly look at the concept of theme files (without diving into code). - Resources/Activities: - Expected Outcomes: Be able to choose a Shopify theme, customize basic visual elements, and understand the impact of these changes on the store's overall appearance.

[Description] Get an overview of CMS concepts, specifically the role of CMS in e-commerce. Then, review different types of e-commerce integration. Learn how a CMS works in the context of an e-commerce platform like Shopify. - Resources/Activities: - Expected Outcomes: Understand the role and fundamental of CMS with a focus on its integration with e-commerce platforms.

[Description] Learn how to manage orders within Shopify. Explore setting up shipping rates and integrating payment gateways. Understand the basics of order fulfillment. - Resources/Activities: - Expected Outcomes: Be able to manage orders, understand shipping configuration, and have a basic understanding of payment gateway integration.

[Description] Get an introduction to e-commerce analytics within Shopify. Learn how to track basic metrics like sales, traffic, and conversion rates. Understand the basics of search engine optimization (SEO) for e-commerce stores (keyword research, title tags, meta descriptions). - Resources/Activities: - Expected Outcomes: Have a basic understanding of e-commerce analytics and how to track essential metrics. Be introduced to the fundamentals of SEO for e-commerce.