1

**Introduction to E-commerce & the Role of Content and Merchandising

Description

[Description] Begin with a foundational understanding of e-commerce: what it is, different business models (B2C, B2B, etc.), and popular platforms (Shopify, WooCommerce, etc.). Learn the core responsibilities of an e-commerce manager, with a focus on how content strategy and merchandising contribute to sales and customer experience. Explore the difference between content strategy (planning, creating, and distributing valuable content) and merchandising (optimizing product presentation and placement). - Resources/Activities: - Expected Outcomes:

Available

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
2

**Understanding Your Target Audience & Market Research

[Description] Learn the importance of knowing your target audience. Understand how to define buyer personas (e.g., age, interests, online behavior). Explore basic market research techniques. Learn about competitor analysis and how to identify your unique selling proposition (USP). - Resources/Activities: - Expected Outcomes:

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
3

**Content Creation Basics: Product Descriptions & SEO for Beginners

[Description] Dive into writing effective product descriptions that sell. Learn how to highlight key features and benefits, and use persuasive language. Get a basic introduction to Search Engine Optimization (SEO) – what it is, why it's important for e-commerce, and how to use keywords in product descriptions. Explore the basics of content planning. - Resources/Activities: - Expected Outcomes:

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
4

**Merchandising: Product Presentation & Categorization

[Description] Learn about effective product presentation. Understand how to categorize products logically and create a user-friendly browsing experience. Explore the use of high-quality product photos and videos. Discuss the importance of pricing strategies and promotions. - Resources/Activities: - Expected Outcomes:

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
5

**Content Formats: Blogs, Videos, & Social Media Integration

[Description] Explore different content formats beyond product descriptions – blog posts, videos, and social media integration. Learn how each format can be used to drive traffic and engagement. Discuss how to plan a basic content calendar, with a focus on product promotion and engaging the target audience. - Resources/Activities: - Expected Outcomes:

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
6

**Website Analytics & Basic Conversion Tracking

[Description] Introduce basic website analytics using Google Analytics. Learn how to track key metrics such as website traffic, bounce rate, and conversion rates. Understand how to use analytics to measure the effectiveness of content and merchandising efforts. - Resources/Activities: - Expected Outcomes:

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
7

**Putting It All Together: A Simple E-commerce Strategy & Future Learning

[Description] Synthesize the knowledge gained throughout the week. Practice formulating a basic e-commerce strategy, combining content and merchandising elements. Learn about further learning resources and career pathways. - Resources/Activities: - Expected Outcomes:

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises

Share Your Learning Path

Help others discover this learning path