Digital Marketer — Marketing Fundamentals
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What you'll learn:
Understanding the Basics - **Description:** This day will lay the foundation for your marketing journey. You'll learn what marketing is, its importance, and the different types of marketing. We'll focus on the core concept of the marketing mix: the 4 Ps (Product, Price, Place, Promotion). - **Resources/Activities:** - **Expected Outcomes:** Understand the fundamental definition of marketing, the importance of the marketing mix, and be able to identify the 4 Ps.
Personal Notes:
What you'll learn:
- **Description:** Learn how to identify and understand your target audience. This includes defining demographics, psychographics, and behaviors. You'll be introduced to basic market research techniques. - **Resources/Activities:** - **Expected Outcomes:** Understand the importance of defining a target audience, and be able to create a basic customer persona.
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What you'll learn:
- **Description:** Explore the concept of branding, brand identity, and brand positioning. Learn how to differentiate your brand from competitors and create a memorable brand image. - **Resources/Activities:** - **Expected Outcomes:** Understand the concept of branding, its importance, and be able to identify key branding elements of well-known companies.
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What you'll learn:
Introduction to the Digital Landscape - **Description:** This day provides a high-level overview of the main digital marketing channels: Search Engine Optimization (SEO), Search Engine Marketing (SEM/PPC), Social Media Marketing, Email Marketing, and Content Marketing. - **Resources/Activities:** - **Expected Outcomes:** Have a basic understanding of different digital marketing channels.
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What you'll learn:
Creating Valuable Content - **Description:** Learn what content marketing is, its importance, and the different types of content (blog posts, videos, infographics, etc.). - **Resources/Activities:** - **Expected Outcomes:** Understand content marketing principles and be able to brainstorm content ideas.
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What you'll learn:
Connecting with Your Audience - **Description:** Learn the basics of social media marketing: choosing the right platform, creating engaging content, understanding social media analytics. - **Resources/Activities:** - **Expected Outcomes:** Understand the basics of social media marketing and be able to set up a basic social media profile.
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What you'll learn:
Understanding Data - **Description:** Learn how to measure the success of your marketing efforts using basic analytics. Introduction to KPIs (Key Performance Indicators) and basic reporting. - **Resources/Activities:** - **Expected Outcomes:** Understand how to measure the success of marketing efforts and be able to identify key performance indicators.
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