Digital Marketer — Digital Marketing Tools & Tech
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What you'll learn:
Exploring the Basics - **Description:** This day introduces the fundamental concepts of digital marketing. Learn what digital marketing is, its different channels (SEO, SEM, Social Media, Email Marketing, Content Marketing, etc.), and why it's important. Understand the differences between inbound and outbound marketing. Explore the various roles within digital marketing and the skills required. - **Specific Resources or Activities:** - Read articles and blog posts: "What is Digital Marketing?" (Search online for several examples from reputable sources like Hubspot, Neil Patel, Moz). - Watch introductory videos: "Digital Marketing for Beginners" (YouTube is a great source). - Create a simple mind map to visualize the different digital marketing channels and how they interconnect. - **Expected Outcomes:** Understand the definition of digital marketing, recognize the different digital marketing channels, and appreciate the value of digital marketing for businesses. Familiarity with basic terminology.
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What you'll learn:
Making Your Website Discoverable - **Description:** Learn the core concepts of SEO. Understand how search engines work (Google, Bing, etc.). Explore the importance of keywords, on-page SEO (title tags, meta descriptions, header tags, content optimization), and off-page SEO (link building, social signals). - **Specific Resources or Activities:** - Read articles: "SEO for Beginners" (Search for articles from reputable SEO blogs). - Explore Google's Search Console. (Understand how to check website indexation and basic site performance.) - Keyword research: Use free keyword research tools (like Google Keyword Planner) to find relevant keywords related to a chosen business idea (e.g., a coffee shop, a personal blog). - **Expected Outcomes:** Define SEO, understand its purpose, identify key SEO components, and begin to grasp how to find relevant keywords. Ability to use Google Search Console for basic analysis.
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What you'll learn:
Engaging Your Audience - **Description:** This day focuses on social media marketing basics. Learn about different social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective audiences. Understand how to create effective social media profiles, post content, and measure engagement. - **Specific Resources or Activities:** - Explore the features of each social media platform. Create accounts (personal and/or business-related) on at least 2 platforms. - Research successful social media marketing campaigns. (Find examples from brands you admire.) - Experiment with posting different types of content (text, images, short videos). - **Expected Outcomes:** Familiarity with major social media platforms, understand the importance of audience targeting, basic social media profile setup, and the ability to create and post content.
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What you'll learn:
Building Relationships and Driving Conversions - **Description:** Understand the principles of email marketing. Learn how to build an email list, create engaging email content, and segment your audience. Explore the basics of email marketing software. Learn about open rates, click-through rates, and conversion rates. - **Specific Resources or Activities:** - Research email marketing platforms (Mailchimp, Sendinblue, etc.). - Read articles on email marketing best practices. - Create a free email marketing account with a provider like Mailchimp. - Design a basic welcome email sequence for your example business idea. - **Expected Outcomes:** Understanding of email marketing concepts, an email marketing account setup, and the ability to design a basic welcome email.
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What you'll learn:
Creating Value - **Description:** Introduction to content marketing. Understand what content marketing is and its importance in attracting and retaining customers. Learn about different content formats (blog posts, videos, infographics, etc.). Explore the concept of a content calendar and content planning. - **Specific Resources or Activities:** - Read articles on "Content Marketing for Beginners." - Explore different content formats on various websites. - Create a simple content calendar for your example business, outlining topics for the coming weeks. - Experiment with writing a short blog post on a topic relevant to your chosen business idea. - **Expected Outcomes:** Comprehend the value of content marketing and its diverse formats, ability to conceptualize content calendars and content planning.
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What you'll learn:
Measuring Success - **Description:** Introduction to web analytics using Google Analytics. Understand the importance of tracking website traffic and user behavior. Learn how to navigate the Google Analytics interface and understand basic metrics like page views, bounce rate, session duration, and conversion rates. - **Specific Resources or Activities:** - Set up a Google Analytics account (if you have a website or blog). - Explore the Google Analytics interface. - Watch tutorials on how to use Google Analytics. (YouTube is a great source). - Learn to identify key performance indicators (KPIs) for your example business. - **Expected Outcomes:** Understand the importance of web analytics, basic navigation of Google Analytics, and identification of key metrics.
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What you'll learn:
Expanding Your Toolkit - **Description:** This day provides an overview of different digital marketing tools and technologies. Explore tools for SEO, social media management, email marketing, content creation, and web analytics (beyond Google Analytics). - **Specific Resources or Activities:** - Research various digital marketing tools. (Hubspot, Semrush, Buffer, Hootsuite, etc.). - Read reviews of different tools and compare their features. - Create a list of essential tools for your example business based on its needs. - Experiment with the free versions of some of these tools to get a feel for how they work. - **Expected Outcomes:** Familiarity with a range of digital marketing tools and technologies and the ability to assess which tools are appropriate for specific marketing needs. Understanding of where to find and evaluate new tools.
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