Government Administrator — Communication & Stakeholder Relations
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What you'll learn:
Understanding the Basics - **Description:** This day focuses on introducing the fundamentals of government communication. It explores the purpose, goals, and unique challenges of communicating within a governmental context. We will cover key concepts like transparency, accountability, and the public's right to information. - **Resources/Activities:** - **Expected Outcomes:** Understand the core principles of government communication, recognize the intended purpose of communication in the public sector, and identify some characteristics of effective government communication.
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What you'll learn:
Who are We Talking To? - **Description:** This day delves into identifying and understanding different stakeholder groups within government communication. It covers techniques for analyzing stakeholder needs, interests, and potential influence. We’ll look at various stakeholder types (e.g., citizens, media, internal teams, advocacy groups) and how to tailor communication to each group. - **Resources/Activities:** - **Expected Outcomes:** Ability to identify key stakeholders relevant to government communication efforts, begin to understand stakeholder needs and concerns, and understand how to prioritize different stakeholder groups.
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What you'll learn:
Clear and Concise Messaging - **Description:** This day focuses on the core principles of effective written communication, crucial for government administrators. We'll learn about clarity, conciseness, accuracy, and objectivity. Emphasis on drafting clear and impactful emails, memos, and reports. Avoiding jargon and bureaucratic language. - **Resources/Activities:** - **Expected Outcomes:** Improved ability to write clear, concise, and accurate written communication, better understanding of plain language principles.
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What you'll learn:
Communicating with Confidence - **Description:** This day covers essential public speaking and presentation skills. It includes strategies for structuring presentations, delivering impactful messages, managing nervousness, and using visual aids effectively. - **Resources/Activities:** - **Expected Outcomes:** Increased confidence in public speaking, ability to structure a simple presentation, and understanding of basic presentation techniques.
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Working with the Press - **Description:** This day explores the fundamentals of media relations. It covers how to interact with journalists, prepare press releases, and handle media inquiries effectively. Understanding the role of the media in government communication and building positive relationships with the press. - **Resources/Activities:** - **Expected Outcomes:** Understanding of media relations principles, basic ability to identify key information from press releases, and increased awareness of how to work with the press.
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Engaging Online - **Description:** This day focuses on the role of digital communication and social media in government. It covers best practices for online communication, social media strategy, and engaging with the public online. Consideration of ethical considerations in digital communication. - **Resources/Activities:** - **Expected Outcomes:** Basic understanding of digital communication and social media strategies for government, the ability to analyze the online presence of government agencies, and identification of best practices.
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Responding to Challenges - **Description:** This day introduces the basics of crisis communication. It covers strategies for responding to public crises, managing negative publicity, and maintaining public trust. Understanding of risk management and emergency communication protocols. - **Resources/Activities:** - **Expected Outcomes:** Understanding of the fundamentals of crisis communication, the ability to identify key components of a basic crisis communication plan, and appreciation for the importance of public trust during crises.
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