Marketing Automation Specialist — Email Marketing & Campaign Design
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What you'll learn:
- **Description:** This day focuses on laying the groundwork. You'll learn what marketing automation *is*, its benefits, and how email marketing fits into the larger picture. You'll also cover essential email marketing terminology and legal aspects like GDPR and CAN-SPAM compliance. - **Specific Resources/Activities:** - **Expected Outcomes:** Understand the core concepts of marketing automation, email marketing's role, the importance of legal compliance, and key terminology.
Personal Notes:
What you'll learn:
- **Description:** Focus on the foundation: list building. Learn about ethical ways to grow an email list, including lead magnets, signup forms, and data privacy best practices. You'll also explore different email signup form types and placement strategies. - **Specific Resources/Activities:** - **Expected Outcomes:** Understand ethical list-building methods, data privacy, and how to create effective signup forms.
Personal Notes:
What you'll learn:
- **Description:** This day shifts focus to the strategic side. You'll learn how to define target audiences (buyer personas), set campaign goals, and plan different types of email campaigns (e.g., welcome series, newsletters, promotional emails). - **Specific Resources/Activities:** - **Expected Outcomes:** Develop skills in audience definition, campaign goal setting, and email campaign planning.
Personal Notes:
What you'll learn:
- **Description:** Dive into the visual aspect. Learn about effective email design principles, including layout, typography, color schemes, and image optimization. Explore responsive design and how to create emails that look good on all devices. - **Specific Resources/Activities:** - **Expected Outcomes:** Understand email design principles, responsive design concepts, and basic image optimization.
Personal Notes:
What you'll learn:
- **Description:** Get hands-on with email marketing software. Learn the basics of setting up a free account with a popular platform (e.g., Mailchimp, Brevo). Focus on navigating the interface, creating email lists, uploading contacts, and understanding segmentation. - **Specific Resources/Activities:** - **Expected Outcomes:** Become comfortable navigating email marketing software, creating lists, importing contacts, and basic segmentation.
Personal Notes:
What you'll learn:
- **Description:** Focus on the art of writing compelling email copy. Learn how to write effective subject lines, preheaders, and body content. Understand the importance of personalization and call-to-actions (CTAs). - **Specific Resources/Activities:** - **Expected Outcomes:** Develop skills in crafting effective email copy, including subject lines, preheaders, body content, and CTAs.
Personal Notes:
What you'll learn:
- **Description:** Pull everything together. Build a simple email campaign within your chosen platform. Learn how to send a test email, schedule your campaign, and understand basic email reporting metrics. - **Specific Resources/Activities:** - **Expected Outcomes:** Successfully create and deploy a simple email campaign and understand basic email reporting metrics.
Personal Notes:
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