1

Introduction to Marketing Analytics

Description

Why Data Matters

Available

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
2

Understanding Key Performance Indicators (KPIs)

What to Measure

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
3

Introduction to Data Collection and Sources

Where the Data Comes From

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
4

Introduction to Data Visualization

Telling the Story with Data

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
5

Exploring Google Analytics

Website Analytics Basics

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
6

Social Media Analytics

Understanding Social Media Performance

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
7

Building a Simple Marketing Report

Putting it All Together

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises

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