1

Introduction to Marketing Data & the Marketing Data Analyst Role

Description
  • Description: This day introduces the world of marketing data and the role of a Marketing Data Analyst. You'll learn what marketing data is, why it's important, and what a data analyst does within a marketing context. This includes understanding different marketing channels and the types of data they generate. - Specific Resources or Activities: - Expected Outcomes: Understand the definition of marketing data and the responsibilities of a Marketing Data Analyst. Be familiar with common marketing channels and the types of data collected from them.
Available

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
2

Essential Marketing Metrics & KPIs

  • Description: Learn about key performance indicators (KPIs) and essential marketing metrics. Understand how to measure and interpret data related to various marketing activities (e.g., website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS)). - Specific Resources or Activities: - Expected Outcomes: Identify and understand the meaning of common marketing metrics and KPIs. Be able to perform basic calculations of these metrics.
Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
3

Introduction to Data Sources & Databases

  • Description: This day covers the fundamental data sources used in marketing (e.g., Google Analytics, social media platforms, CRM systems, email marketing platforms). It also provides a brief introduction to databases – what they are, why they're used, and how data is stored. - Specific Resources or Activities: - Expected Outcomes: Become familiar with common marketing data sources and understand their purpose. Understand the basic concept of a database and SQL.
Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
4

Introduction to Spreadsheets: Google Sheets & Basic Data Manipulation

  • Description: This day focuses on Google Sheets (or Excel). You'll learn how to navigate the interface, enter and format data, and perform basic data manipulation tasks such as sorting, filtering, and using simple formulas (SUM, AVERAGE, COUNT, IF). - Specific Resources or Activities: - Expected Outcomes: Become proficient in using Google Sheets for basic data entry, organization, and calculation. Be able to apply simple formulas to marketing data.
Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
5

Data Visualization Basics

  • Description: Learn about the importance of data visualization and the basics of creating charts and graphs. Focus on selecting appropriate chart types for different types of marketing data (e.g., line charts for trends, bar charts for comparisons, pie charts for proportions). - Specific Resources or Activities: - Expected Outcomes: Understand the principles of data visualization. Be able to create basic charts and graphs in Google Sheets and select appropriate chart types.
Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
6

Introduction to Marketing Analytics Tools: Google Analytics

  • Description: Focus on Google Analytics, the most widely used web analytics tool. Learn how to navigate the interface, understand key reports (e.g., audience, acquisition, behavior), and interpret website traffic data. - Specific Resources or Activities: - Expected Outcomes: Gain a foundational understanding of Google Analytics, including its core functionalities and key reports. Be able to navigate the interface and interpret website traffic data.
Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
7

Putting it All Together: Simple Marketing Data Analysis

  • Description: This day consolidates the knowledge gained throughout the week. You'll perform a simplified marketing data analysis exercise, using data from Google Analytics and Google Sheets. You'll identify key insights, create visualizations, and present your findings in a simple format. - Specific Resources or Activities: - Expected Outcomes: Apply the knowledge and skills learned throughout the week to perform a basic marketing data analysis. Be able to extract insights from data, create visualizations, and communicate findings effectively.
Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises

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