Digital Marketer — Search Engine Optimization (SEO)
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What you'll learn:
**Description:** This day introduces the core concepts of Search Engine Optimization (SEO). You'll learn what SEO is, why it's important for digital marketing, and how search engines like Google work. You'll be introduced to key terminology like keywords, search results, organic search, and search engine algorithms.
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What you'll learn:
**Description:** Day two focuses on keyword research, the foundation of effective SEO. You will learn how to identify relevant keywords that people are searching for. This includes understanding different keyword types (e.g., head, body, long-tail) and how to use keyword research tools.
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What you'll learn:
**Description:** This day covers on-page SEO, which involves optimizing the content and structure of your website. You'll learn about title tags, meta descriptions, header tags, URL structure, and content optimization, all of which directly impact search rankings.
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What you'll learn:
**Description:** Explore the crucial connection between high-quality content and SEO success. Learn about content formats (blog posts, articles, infographics, videos), content planning, and writing effective content that appeals to both users and search engines. Focus on topics such as readability, keyword integration within content, and internal linking.
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What you'll learn:
**Description:** Introduction to Off-page SEO, focusing on building authority and trust through backlinks. Learn about the concept of backlinks, their importance, and how to identify potential link-building opportunities.
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What you'll learn:
**Description:** This day focuses on technical SEO, the behind-the-scenes aspects that impact search engine crawling and indexing. Learn about website speed, mobile-friendliness, sitemaps, and robots.txt.
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What you'll learn:
**Description:** This day introduces various SEO tools and how to track performance. Explore common tools for keyword research, link building, and site audits. You'll learn how to measure your SEO efforts and understand key metrics, like rankings, traffic, and conversions. The day concludes with actionable next steps to continue learning and improving SEO skills.
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