Digital Marketer — Content Creation & Strategy
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What you'll learn:
Understand the basics of digital marketing and content creation. Explore different digital marketing channels and their relevance. Learn about the different content formats. - **Description:** Start by defining digital marketing and its key components (SEO, Social Media, Email Marketing, etc.). Understand the importance of content in attracting and engaging audiences. Learn about different content formats: blog posts, videos, infographics, social media updates. - **Resources/Activities:** - Read a beginner-friendly blog post or article explaining digital marketing. (e.g., Neil Patel's blog, HubSpot's beginner's guide to digital marketing) - Watch a short introductory video on content marketing. (e.g., YouTube search: "Content Marketing for Beginners") - List 5 examples of different content types you frequently encounter online. - **Expected Outcomes:** Understand the basic terms and concepts of digital marketing and content creation, identify different content formats.
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What you'll learn:
Define your target audience and set clear content goals. - **Description:** Learn how to identify your ideal customer (target audience) – their demographics, interests, pain points, and online behavior. Learn how to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) content goals. Understand the importance of aligning content with business objectives. - **Resources/Activities:** - Create a basic audience persona (e.g., using a template available online). Think about the kind of businesses you’re interested in, and consider creating an audience persona for a business in that field. - Brainstorm three content goals related to your chosen business or field (e.g., increase website traffic, generate leads, build brand awareness). Write them as SMART goals. - Read an article on creating audience personas. - **Expected Outcomes:** Be able to define a target audience and set realistic, measurable content goals.
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What you'll learn:
Learn the fundamentals of keyword research. - **Description:** Understand the importance of keywords in SEO. Learn how to use free keyword research tools. Identify relevant keywords related to your target audience and content goals. Focus on understanding the basics, not in-depth technicalities. - **Resources/Activities:** - Explore a free keyword research tool (e.g., Google Keyword Planner, Ubersuggest – free version). - Brainstorm 10-15 keywords related to your audience persona and chosen topic. - Watch a tutorial on how to use your chosen keyword research tool. - **Expected Outcomes:** Be able to perform basic keyword research and identify relevant keywords.
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What you'll learn:
Creating a Content Calendar** - Learn to plan content systematically. - **Description:** Learn how to organize your content ideas into a content calendar. Understand the purpose of a content calendar and its components (dates, content type, topic, keywords, target audience, promotional channels). - **Resources/Activities:** - Download a free content calendar template (e.g., from HubSpot or Hootsuite). - Using your chosen keywords and goals, create a simple content calendar for the next 2 weeks, including 3-4 content ideas per week. - Read an article or watch a video explaining how to create a content calendar. - **Expected Outcomes:** Create a basic content calendar to schedule and organize content.
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What you'll learn:
Learn the basics of writing engaging content and incorporating visuals. - **Description:** Understand the principles of effective content writing (clear language, concise, engaging, value-driven). Learn the importance of using visuals (images, videos, infographics) to enhance your content. Explore free and user-friendly tools. - **Resources/Activities:** - Read a blog post on how to write compelling content (e.g., search "content writing tips for beginners"). - Practice writing a short blog post or social media update on a topic of your choice. - Explore free online image editing tools (e.g., Canva – free version) and create a simple graphic. - **Expected Outcomes:** Be able to write simple, engaging content and understand the basics of using visuals.
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What you'll learn:
Understand how to promote and distribute content. - **Description:** Learn about different content promotion channels (social media, email marketing, SEO). Understand the importance of adapting content to different channels. - **Resources/Activities:** - Identify three social media platforms that are relevant to your chosen audience. - For each platform, write a short promotional message (social media post) for one of the content pieces from your content calendar. - Read a short article on content distribution strategies. - **Expected Outcomes:** Understand how to promote content across different channels and write basic promotional messages.
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What you'll learn:
Learn how to measure content performance. - **Description:** Understand the basics of tracking content performance (website traffic, engagement, leads, conversions). Learn about key metrics (views, shares, likes, comments, bounce rate, conversion rates). - **Resources/Activities:** - Read a blog post on key content marketing metrics. (e.g., "content marketing metrics" on HubSpot) - Briefly explore Google Analytics (if you have access to a website). If you don't, explore the overview dashboards for popular social media channels. - Identify 2-3 metrics you would use to measure the success of the content you planned in your content calendar. - **Expected Outcomes:** Understand basic content marketing metrics and how to measure content performance.
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