1

**Introduction to Marketing Data & the Analyst Role

Description

Understanding the Basics

Available

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
2

**Data Types & Sources in Marketing

Exploring Where Data Comes From

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
3

**Introduction to Data Visualization Principles

Creating Effective Visuals

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
4

**Tools for Data Visualization: Google Sheets & Excel

Hands-on Charting

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
5

**Data Storytelling: Connecting Data & Insights

Telling a Story with Your Data

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
6

**Creating a Basic Marketing Report

Putting it all Together

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
7

**Exploring More Advanced Visualization Tools (Optional) & Resources for Continued Learning

Looking Ahead

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises

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