Growth Analyst — Communication & Presentation Skills

Description: Learn advanced techniques for crafting compelling data stories, moving beyond simple data visualization. Focus on structuring narratives that resonate with specific audiences (e.g., investors, stakeholders, product teams), translating complex data into easily digestible insights, and using narrative arcs to create a memorable and impactful presentation. Explore techniques for incorporating data-driven evidence strategically within a narrative context. - Specific Resources or Activities: Review "Storytelling with Data" by Cole Nussbaumer Knaflic (or similar resources focused on data storytelling). Analyze examples of successful data storytelling presentations, identifying the narrative structure, use of visuals, and effective data integration. Practice creating data stories from provided datasets, focusing on different audience personas. - Expected Outcomes: Ability to transform data into compelling narratives that drive understanding and action, proficiency in structuring presentations around a narrative arc, and the ability to tailor data stories for different audiences.

Description: Develop advanced skills in visual communication, moving beyond basic design principles. Focus on creating impactful infographics, using advanced data visualization techniques, and designing visually stunning presentations that enhance the message. Analyze the effectiveness of different visual aids in conveying complex information and crafting presentations that integrate visuals seamlessly with the narrative. - Specific Resources or Activities: Explore resources on advanced data visualization (e.g., D3.js, Tableau, advanced charting techniques). Learn about design principles for effective infographics. Analyze examples of highly effective presentations and identify what makes them visually compelling. Practice creating infographics and presentations using design software. - Expected Outcomes: Ability to create visually compelling and informative presentations and infographics, mastery of advanced data visualization techniques, and the ability to enhance the impact of your message through visual design.

Description: Refine public speaking and presentation delivery skills. Focus on advanced techniques for engaging an audience, handling Q&A with confidence, and managing stage presence. Explore techniques for controlling vocal delivery (pace, tone, pauses), managing nonverbal communication (eye contact, body language), and handling difficult questions. Practice delivering presentations with feedback and refine your style for optimal impact. - Specific Resources or Activities: Analyze TED Talks and other high-profile presentations, paying close attention to delivery techniques. Practice vocal projection, pacing, and pausing. Participate in presentation practice sessions, receiving constructive feedback from peers and experienced speakers. Practice handling challenging questions. - Expected Outcomes: Enhanced public speaking skills, including mastery of vocal delivery, nonverbal communication, and audience engagement, as well as the ability to handle Q&A effectively and present with confidence.

Description: Master audience analysis, focusing on identifying the needs, values, and expectations of different audiences. Learn how to adapt your communication style and messaging to resonate with various stakeholders (e.g., executives, product teams, investors). Understand how to tailor presentations to align with their specific goals and information needs. - Specific Resources or Activities: Research techniques for audience analysis, including gathering information about audience demographics, values, and knowledge levels. Study case studies of successful presentations tailored to specific audiences. Practice adapting your presentation style and content for different audience profiles. - Expected Outcomes: Ability to analyze and understand different audiences, tailoring your messaging and delivery to maximize impact and achieve desired outcomes with specific stakeholder groups.

Description: Learn to navigate difficult conversations and deliver presentations in high-stakes situations. Focus on techniques for addressing sensitive topics, managing conflict, and maintaining composure. Practice delivering messages in crisis scenarios, with a focus on empathy, transparency, and clear communication. - Specific Resources or Activities: Study examples of crisis communication, paying attention to what worked well and what could have been improved. Practice delivering difficult messages in simulated scenarios, receiving feedback on your performance. Learn active listening techniques and conflict resolution strategies. - Expected Outcomes: Ability to handle difficult conversations and deliver presentations in crisis situations with empathy, composure, and a clear, concise message, which includes proficiency in conflict resolution strategies.

Description: Consolidate the knowledge and skills learned throughout the week, synthesizing them into a practical toolkit for growth analysts. Focus on developing a template for structuring presentations, a checklist for effective communication, and a plan for continuous improvement. Deliver a short presentation showcasing your mastery of the learned techniques. - Specific Resources or Activities: Create a presentation template incorporating the learned principles of rhetoric, data storytelling, and visual design. Develop a checklist for effective communication that incorporates all the key elements covered throughout the week. Deliver a short presentation to showcase your skills and receive feedback. - Expected Outcomes: A practical communication toolkit, including a presentation template, checklist, and a plan for ongoing improvement, culminating in a demonstration of the ability to create and deliver high-impact growth-focused presentations.