1

**E-commerce Fundamentals and the Digital Marketing Landscape

Description

Introduction - [business]**

Available

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
2

**Building a Website and Understanding Website Basics

[web_development]

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
3

**Search Engine Optimization (SEO) Basics

[marketing]

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
4

**Introduction to Paid Advertising: Pay-Per-Click (PPC)

[marketing]

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
5

**Social Media Marketing Fundamentals

[marketing]

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
6

**Email Marketing and Analytics Basics

[marketing]

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises
7

**Putting it all Together: E-commerce Acquisition Strategy and Next Steps

[marketing]

Locked

Learning Objectives

  • Understand the fundamentals
  • Apply practical knowledge
  • Complete hands-on exercises

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